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Thursday, May 3
 

9:00am

SMALL BUSINESS EXPO Exhibitor Hall Opens
Tag a SmallBiz Selfie with your colleagues by taking a picture of your group at the entrance to the Expo and posting to your social media with hashtag #smallbizexpo.

Thursday May 3, 2018 9:00am - 5:00pm
Jacob K. Javits Convention Center 655 W. 34th St, New York, NY 10001

9:30am

5 TACTICS To Mobile Marketing Success!
Learn How Location And Mobile Advertising Can Grow Your Business

Speakers
HS

Hongzhe Sun

Director of Strategic Development, GROUNDTRUTH


Thursday May 3, 2018 9:30am - 10:15am
Workshop Room 10

9:30am

Blockchain Conversations One-on-One: The Next Big Thing
7 Secrets to Customers, Investors & Exponential Growth in Seconds on Autopilot.
Blockchain – the technology behind Bitcoin and Ethereum crypto-currencies – is already transforming major industries such as banking, shipping and retail.

How do you leverage blockchains so you can
·       get and retain customers,
·       pitch investors,
·       optimize your workflow and,
·       integrate the online and offline worlds seamlessly?

Overlay your content with questions and answers to create the right, simulated conversations at scale that complement blockchain transactions. Ask users what they want and deliver it to them in real time. Capture the micro-data from user feedback to gain actionable insights and update and validate big data.

Speakers
avatar for Gary Spirer

Gary Spirer

CEO, DilogR


Thursday May 3, 2018 9:30am - 10:15am
Workshop Room 6

9:30am

Power of Publishing: the Three Pillars of Marketing for Small Businesses
We know that you have ideas worth sharing and that it’s important to create powerful content to showcase those ideas. We believe that getting that content in front of the right people at the right time will help you stand out from your competition. The problem? Publishing custom content is expensive and hard work. In this session, Andy will share strategies regarding the Three Pillars of Marketing (Digital, Print Marketing and Interactive Marketing) and how "Owning the Ink in Your Industry" will help position you as a thought leader in your marketplace.

Speakers
avatar for Andy Buyting

Andy Buyting

President & CEO, Carle Publishing
Andy Buyting is a leader in brand positioning and thought leadership. His strategy of “Owning the Ink in Your Industry” has served, both himself and, his countless clients exceedingly well. | | Andy has delivered countless keynote presentations and workshops to entrepreneurs... Read More →


Thursday May 3, 2018 9:30am - 10:15am
Workshop Room 4

9:30am

Smart Financial Solutions For Smart Businesses
Please join us as we discuss how to implement and review full BUSINESS FINANCIAL CHECKUP
Some of the highlights are:
·         Buy-Sell Agreements
·         Business Protection & Succession Planning
·         Tax Diversification & Reduction Strategies
·         Executive Bonus Arrangements
·         Key Employee Solutions/Employee Retention
·         Wealth Transfer & Distribution Strategies
·         Supplemental Employee Benefits
·         Charitable Giving

Speakers
avatar for Robert Cinnante

Robert Cinnante

New York Life


Thursday May 3, 2018 9:30am - 10:15am
Workshop Room 1

9:30am

Workshop & Seminar: TBA
TBA

Thursday May 3, 2018 9:30am - 10:15am
Workshop Room 3

9:30am

Workshop & Seminar: TBA
TBA

Thursday May 3, 2018 9:30am - 10:15am
Workshop Room 9

9:30am

Workshop & Seminar: TBA
TBA

Thursday May 3, 2018 9:30am - 10:15am
Workshop Room 7

9:30am

Workshop & Seminar: TBA
TBA

Thursday May 3, 2018 9:30am - 10:15am
Workshop Room 2

9:30am

Workshop & Seminar: TBA
TBA

Thursday May 3, 2018 9:30am - 10:15am
Workshop Room 5

9:30am

MAIN STAGE: Transformation in the Digital Age
Businesses large and small are going through a digital transformation journey. It is changing industries and driving the emergence of an application-driven economy where “software,” powered by deep data insights, enables new capabilities. In this session, Anne Chow, president – National Business, AT&T Business, will talk about the emerging trends that are creating new opportunities for businesses to reinvent day-to-day operations.

Speakers
avatar for Anne Chow

Anne Chow

President - National Business , AT&T Business, AT&T
As president - National Business, Anne Chow leads more than 12,000 business professionals who support 95 percent of AT&T’s business customers nationwide. Across numerous AT&T Business segments, she oversees customer experience, management of direct and indirect sales channels... Read More →


Thursday May 3, 2018 9:30am - 10:30am
Main Stage

10:00am

Speed Networking Session 1 (Room 2)
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional.  You will cultivate nearly 20 new important business contacts in this quick 45 minute session.

Thursday May 3, 2018 10:00am - 10:45am
Speed Networking Room 2

10:00am

The Power of the Inbox - Tips for Successful Email Marketing
Can email marketing work for your business? Yes, it can. 
Even if you don’t consider yourself a marketer, you’ll leave with a plan of tested tips to effectively market your business with email.
This powerful presentation takes you step-by-step through the five keys to effective email marketing to deliver real results for your business. 
You’ll find out: 
  • How to create an email marketing plan that really works 
  • How to drive action with the seven essential elements of email design 
  • The simple, persuasive formula that works in any marketing email 
  • How to see the impact email marketing is having on your business or nonprofit 
  • How to grow a healthy and engaged contact list 

Speakers
avatar for Dave Charest

Dave Charest

Director of Content Marketing, Constant Contact
With over ten years experience, Dave follows a simple philosophy when it comes to content marketing, “All good things come from focusing on the people you’re trying to reach and helping them become more successful.” Creator of the One-to- Many Method of content creation, Da... Read More →


Thursday May 3, 2018 10:00am - 10:45am
Booth 502

10:30am

Speed Networking Session 1 (Room 1)
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional.  You will cultivate nearly 20 new important business contacts in this quick 45 minute session.

Thursday May 3, 2018 10:30am - 11:15am
Speed Networking Room 1

10:30am

Enhancing your Customer Engagement
Studies have shown that in the long run, revenue from current customers far exceeds new business. Regardless of how large or how small your business is, there are countless potholes in the road to success that you need to be aware of in order to continue to provide and enhance your customer engagement. Join us as we shed some light on how to identify and resolve some of these potholes, so that you can maintain a competitive advantage and continue on that road to success.

Speakers
avatar for Adam Alfi

Adam Alfi

President & CEO, EffVision Business Solutions
With over 20 years in the IT industry, and having been a trader on Wall Street at one point, Adam Alfi has the unique position to understand the challenges of IT as well as Business operations and Finance. Add to that mix the experience that was gained working with companies on P... Read More →
avatar for Peter Meissner

Peter Meissner

EffVision Business Solutions


Thursday May 3, 2018 10:30am - 11:15am
Workshop Room 8

10:30am

Franchising 101 - How to Succeed in Franchise Ownership
#1 Bestselling author of The Franchise MBA and CEO of The Franchise Consulting Company shares his 20 years of experience in how to analyze franchise concepts for profitability.  

Speakers
avatar for Nick Neonakis

Nick Neonakis

THE FRANCHISE MBA


Thursday May 3, 2018 10:30am - 11:15am
Workshop Room 4

10:30am

Workshop & Seminar: TD BANK
TBA

Thursday May 3, 2018 10:30am - 11:15am
Workshop Room 6

10:30am

10:30am

MAIN STAGE: TBA
TBA

Thursday May 3, 2018 10:30am - 11:30am
Main Stage

11:00am

Speed Networking Session 2 (Room 2)
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional.  You will cultivate nearly 20 new important business contacts in this quick 45 minute session.

Thursday May 3, 2018 11:00am - 11:45am
Speed Networking Room 2

11:00am

Get New and Repeat Business on Autopilot with Email Marketing
Your business thrives on bringing in sales from new and existing customers. Wouldn’t it be great if you could bring in those sales more frequently without having to spend a lot of time doing so? We’ll show you some simple ways to repeatedly reach customers with email marketing.
 
In this session you’ll learn:
  • How to turn more website visitors into new email contacts
  • How to automate timely engagement with new contacts
  • How to do more business by sending more relevant emails

Speakers
avatar for Dave Charest

Dave Charest

Director of Content Marketing, Constant Contact
With over ten years experience, Dave follows a simple philosophy when it comes to content marketing, “All good things come from focusing on the people you’re trying to reach and helping them become more successful.” Creator of the One-to- Many Method of content creation, Da... Read More →


Thursday May 3, 2018 11:00am - 11:45am
Booth 502

11:30am

Get Dotted Industry Connection: Banking, Insurance, Real Estate, Finance, Investors
A Small Business Expo Exclusive! Get Dotted with the color that best matches your Industry and use our easy color code listed in this Program.  Networking made E-A-S-Y!

Thursday May 3, 2018 11:30am - 12:00pm
Meet and Greet Lounge

11:30am

Speed Networking Session 2 (Room 1)
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional.  You will cultivate nearly 20 new important business contacts in this quick 45 minute session.

Thursday May 3, 2018 11:30am - 12:15pm
Speed Networking Room 1

11:30am

MAIN STAGE: TBA
TBA

Thursday May 3, 2018 11:30am - 12:30pm
Main Stage

12:00pm

Speed Networking Session 3 (Room 2)
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional.  You will cultivate nearly 20 new important business contacts in this quick 45 minute session.

Thursday May 3, 2018 12:00pm - 12:45pm
Speed Networking Room 2

12:30pm

Speed Networking Session 3 (Room 1)
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional.  You will cultivate nearly 20 new important business contacts in this quick 45 minute session.

Thursday May 3, 2018 12:30pm - 1:15pm
Speed Networking Room 1

12:30pm

Advertising Online - How To Buy Likes, Tweets, Clicks and More
Join a powerful and engaging presentation on how you can buy advertising to help reach more potential customers for your business.  While organic (free marketing) has its place, owners of growing businesses know they must spend advertising dollars to reach a wider audience, more consistently. Join four time entrepreneur, global speaker and best-selling author Ramon Ray as he gives you the insight you need to advertise your product and solutions.

Speakers

Thursday May 3, 2018 12:30pm - 1:15pm
Workshop Room 6

12:30pm

Managing Credit for Business Success
Good credit is one of a business owner’s most valuable assets. But strong credit isn’t something that you simply have or you don’t have. Building credit is an active, ongoing process that takes careful management. This workshop we will be focusing on the credit and financing needs of businesses like yours. We’ll cover how credit and lending work, explore the possibilities of credit financing, and show you how to make the most of your credit opportunities – both traditional and nontraditional.

Speakers
avatar for JD D’Amore

JD D’Amore

Wells Fargo
JD D’Amore has served Wells Fargo’s business clients for over 10 years. As Branch Manager of the Hudson Yards location in Midtown Manhattan, D’Amore assists small business owners across varying industries with intricate and complex business needs. D’Amore and his team c... Read More →
avatar for Christopher Torres

Christopher Torres

Wells Fargo
Christopher Torres is a Senior Business Banking Specialist with nearly a decade of industry experience. Torres began his career as a part-time teller in Midtown Manhattan. Working in a heavily commercialized neighborhood.  He was able to connect with many local businesses and... Read More →


Thursday May 3, 2018 12:30pm - 1:15pm
Workshop Room 8

12:30pm

Social Media for Small Business: Turn Your Website Into A Lead Capture Machine
Break the internet with your business using social media strategy! Accelerate your digital footprint, increase your online visibility, and create brand buzz using free social media tools. The Flourish Media girls are back with one of their most highly requested workshops! Leave knowing how to hack the digital marketing system and experience exponential growth next quarter. You don't wanna miss it!

Speakers
avatar for Vivian Olodun

Vivian Olodun

Flourish Media
avatar for Tracy Timberlake

Tracy Timberlake

Flourish Media


Thursday May 3, 2018 12:30pm - 1:15pm
Workshop Room 4

12:30pm

Thinking Outside The (Search) Box
How SMBs can prepare for the evolution from search to digital personal assistants, chat bots and more.

Speakers
avatar for Rob Bailey-Adamson

Rob Bailey-Adamson

Sales Director, Web.com
Rob Bailey-Adamson is a sales director, managing a team in the New York office on Bing Search and Microsoft Search Advertising Network. He has worked at Microsoft for over 8 years, across Search, Display, product specialism, Sales and Marketing, and originally worked across EMEA... Read More →
avatar for Martin Kearns

Martin Kearns

Director of Trade Show Sales, Web.com
Martin Kearns is Director of Trade Show Sales at Web.com.  Martin joined the company in February of 2011 and has held several leadership positions in Premium Sales, Web for Brand Networks, and Strategic Business Development.  His tenure in these various roles with the company have given Martin the opportunity to contribute his online marketing expertise as a guest speaker, panel moderator and co-host at various marketing seminars for legal, dental and real estate professionals, including local events for the New York City Bar Association and Long Island Board of Realtors.  In addition to the Small Business Expo, his team represents... Read More →


Thursday May 3, 2018 12:30pm - 1:15pm
Workshop Room 10

12:30pm

Waze Local - A Billboard SMBs Can Finally Afford!
Learn how Waze Local can drive more traffic to your business with affordable ads on the Waze map that target nearby drivers. SMBs saw 20.4% more monthly navigations when they start advertising with Waze Local.

Speakers
avatar for Matt Phillips

Matt Phillips

Global Head of Waze Local, Waze


Thursday May 3, 2018 12:30pm - 1:15pm
Workshop Room 1

12:30pm

Workshop & Seminar: TBA
TBA

Thursday May 3, 2018 12:30pm - 1:15pm
Workshop Room 3

12:30pm

Workshop & Seminar: TBA
TBA

Thursday May 3, 2018 12:30pm - 1:15pm
Workshop Room 7

12:30pm

Workshop & Seminar: TBA
TBA

Thursday May 3, 2018 12:30pm - 1:15pm
Workshop Room 9

12:30pm

Workshop & Seminar: TBA
TBA

Thursday May 3, 2018 12:30pm - 1:15pm
Workshop Room 2

12:30pm

Workshop & Seminar: TBA
TBA

Thursday May 3, 2018 12:30pm - 1:15pm
Workshop Room 5

12:45pm

MAIN STAGE:
Thursday May 3, 2018 12:45pm - 1:30pm
TBA

1:00pm

Speed Networking Session 4 (Room 2)
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional.  You will cultivate nearly 20 new important business contacts in this quick 45 minute session.

Thursday May 3, 2018 1:00pm - 1:45pm
Speed Networking Room 2

1:00pm

The Power of the Inbox - Tips for Successful Email Marketing
Can email marketing work for your business? Yes, it can. 
Even if you don’t consider yourself a marketer, you’ll leave with a plan of tested tips to effectively market your business with email.
This powerful presentation takes you step-by-step through the five keys to effective email marketing to deliver real results for your business. 
You’ll find out: 
  • How to create an email marketing plan that really works 
  • How to drive action with the seven essential elements of email design 
  • The simple, persuasive formula that works in any marketing email 
  • How to see the impact email marketing is having on your business or nonprofit 
  • How to grow a healthy and engaged contact list 

Speakers
avatar for Dave Charest

Dave Charest

Director of Content Marketing, Constant Contact
With over ten years experience, Dave follows a simple philosophy when it comes to content marketing, “All good things come from focusing on the people you’re trying to reach and helping them become more successful.” Creator of the One-to- Many Method of content creation, Da... Read More →


Thursday May 3, 2018 1:00pm - 1:45pm
Booth 502

1:30pm

Speed Networking Session 4 (Room 1)
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional.  You will cultivate nearly 20 new important business contacts in this quick 45 minute session.

Thursday May 3, 2018 1:30pm - 2:15pm
Speed Networking Room 1

1:30pm

On-Line Marketing For Your Business Success
This hands-on marketing business workshop taught by Dr. Michal Peterson, with over 40 years’ experience will teach you the hidden secrets how to market or advertise your business through the maze of ever changing marketing world. Learn first had how to:
• Create SEO Organic Static Pages            • Google My Business
• Is your Website Responsive                        • Social Media Advertising
• Identity & Branding                                          • Social Media Reputation
• Why you need smart phone app.              • Email Marketing
• Web-Master Tools                                            • Print Marketing 

Speakers
avatar for Michael Peterson

Michael Peterson

Nu Digital Marketing Agency


Thursday May 3, 2018 1:30pm - 2:15pm
Workshop Room 4

1:30pm

MAIN STAGE: TBA
TBA

Thursday May 3, 2018 1:30pm - 2:30pm
Main Stage

2:00pm

Speed Networking Session 5 (Room 2)
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional.  You will cultivate nearly 20 new important business contacts in this quick 45 minute session.

Thursday May 3, 2018 2:00pm - 2:45pm
Speed Networking Room 2

2:00pm

Get New and Repeat Business on Autopilot with Email Marketing
Your business thrives on bringing in sales from new and existing customers. Wouldn’t it be great if you could bring in those sales more frequently without having to spend a lot of time doing so? We’ll show you some simple ways to repeatedly reach customers with email marketing.
 
In this session you’ll learn:
  • How to turn more website visitors into new email contacts
  • How to automate timely engagement with new contacts
  • How to do more business by sending more relevant emails

Speakers
avatar for Dave Charest

Dave Charest

Director of Content Marketing, Constant Contact
With over ten years experience, Dave follows a simple philosophy when it comes to content marketing, “All good things come from focusing on the people you’re trying to reach and helping them become more successful.” Creator of the One-to- Many Method of content creation, Da... Read More →


Thursday May 3, 2018 2:00pm - 2:45pm
Booth 502

2:30pm

Speed Networking Session 5 (Room 1)
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional.  You will cultivate nearly 20 new important business contacts in this quick 45 minute session.

Thursday May 3, 2018 2:30pm - 3:15pm
Speed Networking Room 1

2:30pm

MAIN STAGE: TBA
TBA

Thursday May 3, 2018 2:30pm - 3:30pm
Main Stage

3:00pm

Speed Networking Session 6 (Room 2)
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional.  You will cultivate nearly 20 new important business contacts in this quick 45 minute session.

Thursday May 3, 2018 3:00pm - 3:45pm
Speed Networking Room 2

3:30pm

Speed Networking Session 6 (Room 1)
Attendees have 3 minutes to talk, meet and make a new business connection before it’s time to move on to the next business professional.  You will cultivate nearly 20 new important business contacts in this quick 45 minute session.

Thursday May 3, 2018 3:30pm - 4:15pm
Speed Networking Room 1

3:30pm

#MakingSmallBig - Navigating Small Business Financing With Options
From one small business to another, let’s make small BIG! Allow serial entrepreneur Irene Amato to navigate you through all aspects of small business financing. Whether seeking equipment loans, business lines of credit or commercial financing this session is one you won’t want to miss. Understanding what products are available to suit your individual business needs is key when obtaining business or commercial financing. Who better than a small business owner with over 30 years entrepreneurial experience in all aspects of the real estate and finance industry to simplify this process for you. #MakeSmallBig

Speakers
avatar for Irene Amato

Irene Amato

ASAP Mortgage


Thursday May 3, 2018 3:30pm - 4:15pm
Workshop Room 1

3:30pm

How To Grow Your Business Using "Video" Everywhere, On All Devices
In this workshop we will discuss how to build your business growth using video in the age of YouTube.
•Improve your ability to present your business in a succinct and memorable ways
•Begin to identify areas for improvement in your business, and the impact of using video to tell your story in ways that demonstrate your growth and potential

Speakers
avatar for Yusef Muhammad

Yusef Muhammad

American Business TV


Thursday May 3, 2018 3:30pm - 4:15pm
Workshop Room 8

3:30pm

Increase Sales: Inbound Marketing Strategies and Sales Team Alignment
The way buyers engage with companies has changed. Both Sales and Marketing teams acknowledge the struggle with connecting to new buyers and recognize the need to adapt. So how can we empower Sales and Marketing to better connect with the modern buyer? This interactive workshop will explore the benefits of developing buyer personas and discuss Inbound Marketing best practices and strategies to help align Sales and Marketing for optimal success.

Speakers
GL

Gil Lantini

Integrated Marketing Group


Thursday May 3, 2018 3:30pm - 4:15pm
Workshop Room 6

3:30pm

Maximize Your Debt Collection: Strategies Essential To All Business Owners
In today’s society, if you are in business it is likely you will find yourself in litigation, whether as a creditor or debtor.  That said, there are many things you can do to make litigation much more favorable to you when this does occur.  This presentation will provide you tips and advice on ways to protect your business prior to litigation.  The presentation will then conclude with a description of what to expect when you find yourself in litigation. 

Speakers
avatar for Kelly Griffin-Fromm

Kelly Griffin-Fromm

Law Offices of Jeffrey S. Kimmel
Kelly Griffin-Fromm is Of Counsel to the Law Offices of Jeffrey S. Kimmel.  Ms. Griffin-Fromm practices general civil litigation with a focus on contractual disputes, debt collections, construction and insurance litigation.  Ms. Griffin-Fromm has defended significant products l... Read More →


Thursday May 3, 2018 3:30pm - 4:15pm
Workshop Room 4

3:30pm

Was Your Website Dead Before it Even Went Live?
Knowing where to spend money on marketing can seem harder than rocket science. And then there’s the web. You know you need a website (or a better one), but how about the other foreign sounding buzzwords digital marketers use? Social media? SEO? Local SEO? Pay-per-click? To make matters worse, experts abound with more than a million ways to spend more money than you have.

In this concise presentation, digital marketing experts from Splat will give you a ‘just the facts, m’am’ check list of things your brand needs to excel on the web. We’ll cover all the basics – including websites, SEO, content creation and social media – and provide industry-specific, muscular suggestions. You’ll leave with a budget-friendly ‘to do’ list that will be easy-to-implement and fluff free.

Speakers
avatar for Dave Hitt

Dave Hitt

SPLAT


Thursday May 3, 2018 3:30pm - 4:15pm
Workshop Room 10

3:30pm

Workshop & Seminar: TBA
TBA

Thursday May 3, 2018 3:30pm - 4:15pm
Workshop Room 5

3:30pm

Workshop & Seminar: TBA
TBA

Thursday May 3, 2018 3:30pm - 4:15pm
Workshop Room 2

3:30pm

Workshop & Seminar: TBA
TBA

Thursday May 3, 2018 3:30pm - 4:15pm
Workshop Room 9

3:30pm

Workshop & Seminar: TBA
TBA

Thursday May 3, 2018 3:30pm - 4:15pm
Workshop Room 7

3:30pm

Workshop & Seminar: TBA
TBA

Thursday May 3, 2018 3:30pm - 4:15pm
Workshop Room 3

4:30pm

MAIN STAGE: TBA
TBA

Thursday May 3, 2018 4:30pm - 6:00pm
Main Stage