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Thursday, May 3 • 3:30pm - 4:15pm
Increase Sales: Inbound Marketing Strategies and Sales Team Alignment

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The way buyers engage with companies has changed. Both Sales and Marketing teams acknowledge the struggle with connecting to new buyers and recognize the need to adapt. So how can we empower Sales and Marketing to better connect with the modern buyer? This interactive workshop will explore the benefits of developing buyer personas and discuss Inbound Marketing best practices and strategies to help align Sales and Marketing for optimal success.

avatar for Gil Lantini

Gil Lantini

Co-Founder, Integrated Marketing Group

Thursday May 3, 2018 3:30pm - 4:15pm
Workshop Room 6